Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd
Today’s presentation that I’ve prepared for the Indiana Association for Home & Hospice Care is a marketing message that should be heard by every home care agency owner—and it’s my bread and butter....
View ArticlePrivate Duty Home Care Leadership Summit & Expo, Pre-Conference Intensive...
For the first time ever, the 2012 Private Duty Home Care Leadership Summit & Expo will host a pre-conference intensive workshop for leaders in home care. Operations Toolbox: Nuts & Bolts of...
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A Home Care Marketing Plan for Success
In a recent post, I shared that aging care providers across the country are exploring new marketing practices because the way they have previously received business and referrals is changing. Marketing...
View ArticleReminder: Order the Home Care Pulse Private Duty Benchmarking Report
Just wanted to remind you that you can still pre-order your own custom edition of the 2012 Report at 40% off with our promo code CORE2012, any time before March 31st. Plus, you can now download a...
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The Customer is Always Right, Right?
What do you do when a loyal customer requests something for free that simply can’t be given away? Practicing good customer service, you’d better come up with something to please all parties—you just...
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Every Home Care Agency Needs a Website!
Are you bargain hunting for a new website? Buyer beware! Think of it this way: According to the Pew Internet and American Life Project, 78% of Internet users conduct product research online. That means...
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NPDA Webinar REMINDER: SEO and SEM for Private Duty
The National Private Duty Association is partnering with corecubed for an upcoming informative webinar entitled “SEO and SEM for Private Duty: Creating, Coordinating, and Converting.” In today’s...
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Going Corporate: Are You Offering Eldercare Services to Local Companies?
Each year, companies around the country stand to lose around $2,500 for every person they employ who is also a family caregiver. That’s $2,500 in decreased productivity, increased absenteeism, and...
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It’s Not Nice to Fool Google
It’s not nice to try and fool Google Hope all had a very Merry Christmas and are looking forward to a great New Year in 2014. One of the things that should be on your business resolution list is to do...
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Aging Society Is Aging
American Society on Aging is 60 in 2014 The American Society on Aging turns 60 this year. Celebrating that milestone, and continuing the education and policy making that has been so important for those...
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Accreditation for Home Care Agencies is a Powerful Marketing Tool
Accreditation is powerful! Barbara Muntz, RN, BSN, Senior Vice President of Accreditation at Community Healthcare Accreditation Program, just gave a wonderful overview of accreditation for home care...
View ArticleFill Your Space in a Beautiful Way
Take a walk back in time with me; WAY back, for some of us – to our first grade classroom. We’re perched on the edge of our minuscule, hard wooden chairs, hands splayed across the graffiti etched...
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